Hello everyone,I'm a PG student working hard on my dissertation. The aim of my research is to find a way to build a better image for Chinese fast food company and give some suggestion for its process of internationalization. Thank you for your time!
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1. Age*
2. Gender*
3. Nationality*
4. Occupation*
5. When you go to a fast food restaurant, you normally go for _______? (tick one or more)*
6. How often do you go to fast food restaurant per month?*
7. How often do you go to Chinese restaurant per month?*
8. Do you know any Chinese fast food brand?*
9. If there is a Chinese fast food restaurant near to you, will you try or not?*
10. If you have to choose a fast food restaurant for a meal, will you go to a well known brand restraurant like KFC, Burger King or a new established restaurant?*
11. In the scenario of question 9, which factors will influence your choice? (tick one or more)*
12.If there is a Chinese fast food restaurant which could make Chinese cuisines and snacks in shorter time and cheaper price, will you try or not?*
13. How do you think of China?*
strongly disagree
partially disagree
neutral
partially agree
stongly agree
I have a good impression of China
Chinese like eating and enjoy their eating culture
a big country with a lot of delicious food
I can wait a comparatively long time for Chines food
14. What kind of Chinese snacks and cuisines do you like?*
strongly disagree
partically disagree
neutral
partially agree
strongly agree
I like steamed stuffed bun(baozi)
I like noodles
I like dumplings
I like spring rolls
I like wontons
I like (烤鸭) Peking Duck
I like (糖醋里脊)Sweet and Sour Pork
I like (宫保鸡丁)Gong Bao Chicken
I like (麻婆豆腐) Ma Po Bean Curd
15.I think Chinese food_____________*
strongly disagree
partially disagree
neutral
partially agree
strongly agree
cheap
safe for eating/buying
smells good, looks nice, tasty
nutritional ingredients
contains no artifical ingredients
close to me, I can buy conveniently
16. Which of the following do you think is important for a Chinese fast food restaurant?*
not important
less important
neutral
important
very important
service
atmosphere
cleanness
taste
nutritious
Children care
location, trasnportation
localization
promotion information
advertisment
pay easily(accept cash or card)
17. What kind of problem do you think now exists in Chinese fast food restaurant ?*
18. What's your favourite Chinese food? If posssible, please give reason for why you like it.*
19. Could you please give some suggestions for Chinese fast food restaurant as your expectation?*