This is a questionnaire about innovation of Chinese fast food industry. Please answer the following questions honestly.Thanks for your help! Lucy Wei
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2. Are you a loyal customer of a fast food restaurant?*
3. How frequently do you eat fast food?*
4. How many fast food restaurants do you consider as options when you want to eat fast food?*
5. From your own experience, do you think the new menus (especially on healthy diet) of KFC and McDonald’s have made the competition among fast food companies fiercer?*
6. If you chose A from question 5, which of the following options do you think could back up your answer? (More than one answer could be chosen)*
7. Do you think more frequent introduction of new menus will leave you better perception about the brand?*
8. If you chose A from question 7, which of the followings is most prominent in contributing to your good perception about the brand?*
9. If you chose B from question 7, which of the followings is most prominent in not contributing to your good perception about the brand?*
10. When a new menu is introduced, do you think the company’s interaction with customers during the promotion process will leave you better perception about the brand?*
11. Please order the following options from which you are most interested in to least interested in during the promotion process of a new menu.lease choose E and write your answer after it*
12. What do you think is the biggest difference between KFC and McDonald’s in China?*
13. Have you tried the following products? Old Beijing Chicken Roll 老北京鸡肉卷, Ease Fritters安心油条, Porridge series 粥系列, Hibiscus fresh vegetables soup芙蓉鲜蔬汤*
14. Do you think it is necessary for a global fast food company to consider local culture when setting restaurant in China?*
15. Do you think McDonald’s should also introduce products containing Chinese elements (like those in question 13)? (More than one answer can be chosen)*
16. Please order the following restaurant from the one you are most interest in to the one least interested in when a new innovative action has been introduced.lease choose H and write your answer after it*
17. Which of the followings have modified your preference for fast food from your experience? (If more than one answer is chosen, please order them from the most influential to least influential to you)please choose H and write your answer after it*